Advertising

        David Ogilvy, the Father of Advertising, once said, “The more informative your advertising, the more persuasive it will be.” It is no surprise that advertising is the art of convincing people to spend money they do not have for something they do not need. This is because the very principles of advertising warp our perspective of “wants” and “needs” and tell us that a better life awaits if only we would proceed with the purchase – a lie we can be easily bought into without discernment. While advertising has made most people wasteful, I believe that there remain people who are not swayed by advertising, and that it is our innate desires that have a more profound impact on our consumption habits.