The recent CNA article, “Selling Success or Exploiting Anxiety?”, raises important questions about the role of the tuition industry in Singapore. With rising academic pressures, many parents turn to tuition centers in search of support, but some may find themselves confronted with fear-based marketing that amplifies their anxieties rather than alleviating them.
At its core, we believe that tuition should be a partnership, where students have their needs met and parents are given an understanding of these needs.
1. Addressing Students' & Parents' Fears About High-Stakes Exams
High-stakes exams can be overwhelming for students and parents alike. However, rather than feeding into this anxiety, our goal is to alleviate it by providing clarity and assurance. We do this by
- Demystifying the Curriculum: Educating parents about the system to ease concerns.
Many parents worry because they don’t fully understand the school syllabus or how their child is being assessed. This uncertainty can lead to misplaced fears, especially when they hear conflicting messages from teachers, other parents, or online sources. By offering clear insights into how the system works, we help parents to set practical, realistic expectations for their child’s academic journey. With the evolving nature of the PSLE Scoring System and the stressful nature of post-primary education examinations, ensuring that parents are well-informed about the latest changes helps them better support their child through the exam preparation process. This guidance reduces uncertainty, enabling parents to foster a more balanced and focused approach to their child’s education.
- Assurance Through Structured Learning: Clear explanations of what we teach.
At WRITERS AT WORK, we believe in providing clear explanations of what we teach, so parents can fully understand what their child is learning and how it aligns with the syllabus. By breaking down complex topics and offering step-by-step guidance, we help set realistic goals and expectations, giving parents peace of mind that their child is receiving the right support.
- Understanding Student Needs: Identifying academic gaps and providing personalized support.
Every student has a unique approach to studying, and our role is to support them in a way that suits their learning style. Our teachers not only help parents gain a deeper understanding of how their child learns but also provide valuable guidance in setting practical, achievable goals. With a strong grasp of the bigger picture, our educators can tailor their approach to ensure each student progresses effectively. For more insights into our teachers and their approach to goal setting, visit our LinkedIn page.
- Setting Realistic Goals: Encouraging progress over perfection.
It’s not unusual to want the best for your child, but setting expectations beyond their current abilities can sometimes have the opposite effect—leading to discouragement and even hindering their true potential. Each child progresses at their own pace, so it’s essential to provide guidance that aligns with their comfort level and individual progress. At WRITERS AT WORK, we emphasize progress over perfection by teaching students to recognize their own goals as well as personalizing goals based on each student’s starting point.
2. Our Students
Unlike some tuition centers, we do not further split students according to skill and results beyond their current educational level in school. However, we also offer parents flexible options of choosing the most suitable academic level or class(es) that will best suit their child’s learning paces and needs.
We see ourselves as partners with all stakeholders. Students and parents come to us with different needs and our mission is to provide the appropriate support. We do not limit the students we accept; instead, we welcome all who seek assistance and work alongside them to achieve success. Recognizing that parents have a deeper comprehension of their children’s potential and talents and will always be ready to assist parents in providing support to their children’s language strengths.
3. Our Marketing: Our Commitment to Ethical & Inclusive Education
At WRITERS AT WORK, we understand that your child’s educational journey means everything to you. Our marketing vision is to reach as many families as possible, ensuring that parents and students have access to valuable academic support and guidance. Through our vibrant presence on Instagram, Facebook, Tiktok, Youtube, Linkedin, and 小红书 (Red Note), we’ve built a warm and engaging community where parents and students can find inspiration, reassurance, and practical advice.
While we don’t engage in fearmongering, we do acknowledge that by the time parents reach out to us, they are often grappling with concerns revolving around their child’s academic future as well as their contributions as parents. We hear those concerns and respond with a commitment to easing them through expert guidance and meaningful support. Our role goes beyond teaching; we strive to be partners in your child’s learning journey, transforming concerns into victories.
Every student who walks through our doors becomes part of the WRITERS AT WORK family. Our mission is to empower students with the writing skills and confidence needed to excel in school and beyond. We’ve seen hesitant writers blossom into confident communicators, ready to tackle any challenge ahead. Our dedicated teachers don’t just instruct—they nurture potential, foster creativity, and cultivate an environment where academic excellence thrives.
Your child’s success story begins here. Together, we’ll develop the writing skills, critical thinking abilities, and self-assurance they need to excel not just in school, but in every chapter of their lives ahead. At WRITERS AT WORK, we’re not just preparing students for tests; we’re shaping them into articulate, confident individuals who can share their ideas with the world.
5. The Core of Our Philosophy: A True Partnership
Education is a shared responsibility, and as a leading tuition center, we emphasize being a contributing partner to all stakeholders whenever we enroll a new student. We understand that our role extends beyond academics, creating a safe, nurturing environment where students feel heard, parents feel supported, and where learning is a positive experience.
By prioritizing student well-being and keeping their educational needs at heart, we reaffirm our commitment to making a difference in every child’s learning journey, approaching concerns about the tuition industry with ethicality and responsibility.
More About Us
In response to CNA’s recent article, “Selling Success or Exploiting Anxiety?” we want to share how WRITERS AT WORK addresses concerns about the tuition industry. Our approach centers on a true partnership with students, parents, and school teachers, focused on easing fears about high-stakes exams and supportive education.
By clarifying complex grading systems, we help parents gain a clearer understanding of their child’s curriculum, empowering them to set realistic goals and provide personalized support that caters to their child’s unique needs.
Our focus at WRITERS AT WORK is the well-being and growth of each student, ensuring a positive learning experience where both parents and students feel supported throughout their educational journey. We aim to build trust and confidence, offering relief rather than adding to the pressure.
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